Want Better Email & SMS Results in 2025? Try This.

Interactive content transforms static messages into engaging experiences. Instead of passively consuming information, users respond, click, and interact. This shift increases engagement, improves click-through rates, and strengthens brand connections.

Email and SMS campaigns with interactive elements drive participation. A quiz segments audiences. A GIF makes messages visually appealing. A poll invites feedback. Each element boosts retention and conversions.

Benefits of using interactive content in email and SMS

The benefits of using interactive content for SMS marketing. Image: Reproduction

Interactive elements grab attention instantly. Below are key advantages:

• Higher engagement – Users interact with the content, increasing response rates.

• Stronger brand recall – Unique experiences make messages more memorable.

• Increased conversions – Clicks and actions improve sales performance.

• Better segmentation – Quizzes and surveys collect valuable customer insights.

• More shares – Entertaining content encourages message forwarding.

Top interactive elements to use in email and SMS

Quizzes and Polls

Quizzes encourage participation and offer insights into customer preferences. A short poll in an SMS gathers quick feedback. Both formats refine marketing strategies while driving engagement.

GIFs and Animated Elements

Static images work, but animated elements grab attention faster. A well-placed GIF in an email adds movement without overwhelming the message. In SMS, a simple image with dynamic appeal enhances visual impact.

Countdown Timers

Urgency increases conversions. A countdown timer in an email highlights limited-time offers. An SMS reminder about an expiring deal encourages immediate action.

Swipe and Tap Actions

Instead of scrolling, users tap or swipe for more content. This approach makes messages more interactive while keeping the experience seamless on mobile devices.

Best practices for creating interactive emails and SMS

Best techniques for using interactive content in SMS marketing. Image: Reproduction

Keep It Mobile-Friendly

Most users read emails and texts on mobile devices. Ensure all interactive elements load quickly and function well on smaller screens.

Use Clear CTAs

Every interactive element must guide the user to an action. Whether it’s taking a quiz, clicking a GIF, or answering a poll, the next step should be obvious and easy to follow.

A/B Test Different Formats

Testing identifies what resonates best with audiences. Some segments may prefer quizzes, while others respond better to GIFs. Regular A/B testing optimizes engagement rates.

Balance Creativity with Simplicity

Overloading messages with too many interactive elements reduces effectiveness. Focus on one or two elements per campaign to maintain clarity and maximize impact.

Brands successfully using interactive content

Netflix

Netflix integrates polls and quizzes into email campaigns, recommending content based on user preferences. This personalized approach increases viewership and engagement.

Sephora

Sephora leverages SMS quizzes to recommend beauty products. Customers answer a few questions and receive tailored product suggestions instantly.

Starbucks

Starbucks includes countdown timers in emails for limited-time promotions. This strategy drives urgency, leading to higher redemption rates.

Elevate your marketing with Prest

Prest turns traditional campaigns into engaging experiences. Our expertise in email marketing, SMS strategies, and SEO helps brands connect with their audiences effectively. By leveraging data-driven insights and creative content, we craft campaigns that drive real results.

Ready to transform your marketing? Let’s create engaging and high-performing campaigns together!