How to use SMS to recover 20% more abandoned carts

Cart abandonment frustrates many eCommerce businesses. Customers add products, reach checkout, and then leave without completing the purchase.

However, you can recover up to 20% more abandoned carts using SMS when you apply the right strategies. Let’s explore how.

Why SMS works for abandoned cart recovery

Learn how SMS works for abandoned carts. Image: Reproduction

SMS messages reach customers faster than emails. In fact, most people open text messages within minutes. This speed gives you an edge when timing matters.

Moreover, SMS creates a sense of urgency. Customers often respond quickly because the message feels personal and immediate. Unlike email, SMS rarely lands in a promotions or spam folder.

Additionally, SMS connects with customers on their most-used device: their mobile phone. This increases visibility and boosts the chances of conversion.

Crafting effective abandoned cart SMS messages

Start with personalization. Mention the customer’s name or highlight the product they left behind. This small detail grabs attention.

Next, create urgency. Use phrases like “limited stock” or “your cart expires soon.” This prompts quick action.

Include a clear call-to-action (CTA). For example: “Complete your order now and enjoy 10% off.” Place the link early in the message to make the process easy.

Timing also matters. Send the first SMS within an hour after abandonment. Then, follow up within 24 hours if needed.

Automating your abandoned cart SMS workflow

Automation saves time and improves consistency. Set triggers that send SMS messages as soon as a cart gets abandoned. This fast response keeps your brand fresh in the customer’s mind.

Choose an SMS marketing platform that allows customization and scheduling. This flexibility lets you adjust the tone, timing, and content for each audience segment.

Additionally, integrate SMS automation with your eCommerce platform. This makes customer tracking and data collection easier, helping you refine future campaigns.

Measuring SMS abandoned cart recovery success

Track your results to improve performance. Monitor open rates, click-through rates, and conversion rates for each campaign.

Run A/B tests with different message formats. Compare short texts versus longer ones. Test discount offers against free shipping incentives.

Additionally, review the timing of your messages. You may find that sending SMS at specific times of day produces better results.

Best practices to boost your SMS cart recovery rate

Focus on customer consent. Only message users who opted in to receive texts. This builds trust and keeps your brand compliant with regulations.

Keep your tone friendly yet direct. Avoid unnecessary fluff and go straight to the point. Customers appreciate clear communication.

Limit the frequency of messages. Sending too many texts can annoy customers and increase opt-outs.

Additionally, review your SMS content often. Look for ways to make your texts shorter, clearer, and more action-driven.

 Come to Prest Digital

Enjoey Prest Digital. Image: Reproduction

Want help implementing an SMS abandoned cart recovery strategy that increases conversions and keeps customers engaged?

Talk to the experts at Prest Digital and unlock the full potential of SMS for your eCommerce business!